take a direct lineage and trace it back in your own family tree, putting all the changes, technologies, in their lifetime together, they will not equal the number of changes in technology within a single lifetime now. Q: It’s said that McLuhan was in some ways a traditionalist. Do you think he would he have welcomed such rapid change? A: Today’s environment is fertile ground for discovery for McLuhan. He loved the maelstrom, the whirling vortex. He used Edgar Allen Poe’s